Meituan releases National Day holiday cultural and tourism consumption data
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On October 5, 2026, Meituan released National Day holiday cultural and tourism consumption data, showing that "learning-as-travel" gained popularity. According to Meituan data, in the first three days of the National Day holiday, search heat for "private makeup lessons" rose 377% year-on-year, "baking courses" rose 125%, "clay sculpture and pottery courses" rose 84%, and "coffee-making experiences" rose 65%. At the same time, experiential activities such as hiking and picking also heated up; the number of bookings for the "Jinuoshan hiking" small-group tour increased by about 47% year-on-year, and under the "featured experiences" tag on Meituan Homestay, bookings for "tidal flat foraging" increased 35%. The current progress of the event is that Meituan disclosed the above cultural and tourism consumption data for the first three days of the National Day holiday.
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- Pinchain TourismMeituan: Young People Choose "Skill-Learning Travel" During National Day Holiday
Meituan data shows that "skill-learning travel" gained popularity during the National Day holiday. In the first three days, search popularity for "private makeup lessons" rose 377% year-on-year, "baking courses" rose 125%, "clay sculpture and pottery courses" rose 84%, and "coffee-making experiences" rose 65%. Experiential activities such as hiking and fruit picking also heated up simultaneously. Bookings for small-group tours of "Jinuo Mountain hiking" increased about 47% year-on-year, and under Meituan Homestay's "featured experiences" tag, "beachcombing" bookings grew 35%.
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Not enough continuous observation data yet, so no trend is drawn for now.