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Thai Airways expands Amadeus partnership to advance retailing solutions

1reports1reporting sources2026-02-04Update

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Thai Airways' adoption of Amadeus retailing solutions reflects airlines' shift to modern retailing and NDC to boost revenue and customer experience.

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2月4日
  1. Amadeus Newsroom
    Thai Airways expands Amadeus partnership to advance retailing solutions

    Thai Airways has expanded its partnership with Amadeus, selecting Altéa NDC, Air Dynamic Pricing, and Anytime Merchandising to deliver personalized, consistent offers. These technologies enable real-time pricing and ancillary merchandising, with an expected average revenue increase of over 3%, and lay the foundation for future Offer & Order management.