GBTA Survey: Business Travel Professionals Optimistic About 2027 Outlook
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GBTA surveyed 604 global corporate travel managers, suppliers and intermediaries from August 27 to September 9. The survey shows that 63% of business travel professionals expressed optimism about the industry outlook for 2027, up from 41% in April and 59% in January; the pessimistic share fell from 24% in April to 7%.
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- Hotel Dive FeedGBTA调查:2027年前商旅乐观情绪回升至63%
GBTA于2026年8月27日至9月9日调查604名全球企业差旅经理、供应商及中间商。结果显示,63%的商旅专业人士对2027年行业前景乐观,高于4月的41%和1月的59%;悲观比例从4月的24%降至7%。买方乐观度由39%升至61%,供应商与TMC由42%升至64%。45%的受访者预计2026年企业差旅次数同比增加(4月为30%),56%的买方预计差旅支出增加(4月为43%)。成本上升与地缘政治不确定性仍是买方首要影响因素。
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