Guangdong Launches 12 'Follow the Food' Themed Travel Routes
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A provincial culture and tourism authority bundling food-themed routes and partnering with platforms such as Meituan and Amap for subsidised products shows holiday consumption stimulus being delivered through online channels, offering a demand-side signal for readers tracking South China leisure and business travel.
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- China Tourism NewsGuangdong Launches 12 'Follow the Food' Themed Travel Routes
On September 22, the 2026 Guangdong culture and tourism consumption promotion campaign 'Travel with Food' kicked off at Jiaying Ancient Town in Meizhou, where the Guangdong Provincial Department of Culture and Tourism released 12 'Follow the Food around Guangdong' themed routes. The routes cover the Pearl River Delta, eastern, western and northern Guangdong, linking local specialities with representative scenic spots under themes such as Lingnan culture, dynamic cities, Hakka walled houses, Chaoshan nostalgia, red culture, trendy play and seafood feasts. Organised by the provincial department, the campaign centres on the themes 'Visit Guangdong in All Four Seasons' and 'Good Times in Meizho…