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MSC Cruises adds AI concierge to mobile app
1reports1reporting sources2026-05-07Update
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The cruise industry is leveraging generative AI to enhance customer experience. MSC's AI concierge demonstrates how technology can provide personalized service while maintaining human touch, offering business travelers more convenient onboard services.
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5月7日
- PhocusWire All NewsMSC Cruises Adds AI Concierge to Mobile App
MSC Cruises has launched an AI-powered concierge called MSC Concierge in its MSC for Me app, available 24/7 in over 90 languages. It can answer questions, offer entertainment recommendations, and manage bookings. The assistant is connected to guest accounts for personalization and accessible without a paid internet plan. During a pilot, over 170,000 guests exchanged more than 1 million messages, with a 93% satisfaction score.