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Amadeus Deploys AI Pricing Optimization for SAS

1reports1reporting sources2026-07-20Update

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Amadeus's AI pricing optimization helps airlines implement dynamic pricing, improving revenue efficiency, and may drive further development of airline retailing and NDC channels.

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7月20日
  1. Amadeus Newsroom
    Amadeus Deploys AI Pricing Optimization for SAS

    Amadeus is deploying Amadeus Air Pricing Optimization (AAPO) across Scandinavian Airlines' (SAS) entire network. Powered by AI and real-time data, AAPO has generated an average revenue increase of more than 3% in initial markets where SAS implemented it on its website and NDC-enabled channels. It enables smoother fare adjustments in response to demand, reducing manual pricing changes while maintaining control. SAS's CRO says it strengthens customer satisfaction and commercial performance.