American Express Travel Discusses Premium Airport Lounge Experience Strategy
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On November 13, 2026, Rasha Masri, Vice President of Lounge Partnerships and Business Development at American Express Travel, presented its airport lounge strategy at the Skift Aviation Forum. She said the company will launch a small Sidecar concept for short-stay travelers in addition to traditional Centurion Lounges, and will manage crowds by adding lounge space, a digital waitlist and a lounge finder tool. The report did not disclose the specific location, opening date or investment scale of Sidecar, nor did it specify the amount of new lounge space or the pace of implementation. The strategy is currently at the stage of external presentation, with no reports of further implementation progress.
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- Skift FeedAmerican Express Travel discusses the next phase of premium airport lounges
Rasha Masri, Vice President of Lounge Partnerships and Business Development at American Express Travel, presented its lounge strategy at the Skift Aviation Forum: launching the smaller Sidecar concept for short-stay travelers alongside the traditional Centurion Lounges, and managing foot traffic by adding lounge space, a digital waitlist and a lounge finder tool.
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