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Hilton to bring app to more AI platforms

1reports1reporting sources2026-04-29Update

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Hilton's expansion of AI platform access strengthens its direct booking advantage, potentially impacting OTA distribution dynamics and offering insights for hotel distribution strategies.

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4月29日
  1. PhocusWire All News
    Hilton to bring app to more AI platforms

    Hilton CEO Chris Nassetta said the company plans to open its app to more large language models, including Gemini and OpenAI, in the coming weeks. Despite rapid AI developments, he doesn't see the distribution landscape changing significantly anytime soon. Hilton will use AI to become more efficient and continue building direct business, which already accounts for over 80% of its business.