World's First International Standard for Tourism City Brand Evaluation Released
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The standard provides a quantifiable, comparable benchmark for tourism city brand evaluation, potentially influencing destination marketing, city brand building and tourism investment assessment frameworks.
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- Pinchain TourismWorld's First International Standard for Tourism City Brand Evaluation Released
On 9 September, the 2026 World Tourism Cooperation and Development Conference was held at the Shougang International Convention and Exhibition Center in Beijing. At the opening ceremony, the scoring rules for the ISO 11778 international standard 'Brand Evaluation—Tourism Cities' were released. Initiated by the World Tourism Cities Federation, it is the world's first international standard dedicated to tourism city brand evaluation, with 8 first-level and 53 second-level indicators, further refined into 121 third-level indicators with a total score of 1,000, covering tourism resources, infrastructure, service convenience, environmental sustainability, safety, stakeholder evaluation, visitor…