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Big OTAs Bet on AI and Experience Economy

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AI is becoming a primary discovery layer, but transactions still rely on trust. OTAs are leveraging AI for efficiency and bundling experiences to create demand. Corporate travel managers should monitor these trends for booking channels and costs.

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9月2日
  1. Web in Travel
    What Big OTAs Are Betting On: AI and Experiences as the Next Frontier

    At a WiT panel, executives from Booking.com, Expedia, Trip.com, and Webjet discussed AI's role in OTAs. Expedia's AI-drafted responses are accepted over 75% of the time; Trip.com's AI Trip Planner handles about 18% of itinerary planning. OTAs collectively process nearly half a trillion USD in transactions annually. AI excels in discovery, but trust remains crucial for transactions. Experience bundling shows potential, e.g., Trip.com sold ~20,000 hotel+concert packages in Hong Kong.