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Hospitality executives: Build foundations before AI adoption
1reports1reporting sources2026-07-27Update
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Provides key advice for hotels and travel suppliers on prerequisites for AI adoption, emphasizing foundational work, guiding industry technology investment.
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7月27日
- PhocusWire All NewsHospitality executives on foundations before AI, industry readiness
At Phocuswright Europe 2026, executives from Cendyn, HomeToGo, and Penta Hotels discussed how hotels and vacation rentals are navigating rapid AI developments. Simon Matthews, Group CTO of HomeToGo, said the rapid evolution is exhausting and requires separating hype from value creation. Fritz Müller of Cendyn emphasized starting with the basics, such as discoverability and operational implications. Ksenia Tarasova of Penta Hotels believes hotels are not ready for AI and should first clean up past errors.