Ministry of Culture and Tourism issues the '15th Five-Year Plan' for cultural and tourism development
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The Ministry of Culture and Tourism issued the 'Culture and Tourism Development "15th Five-Year Plan"' in September this year. A report on November 5, 2026 shows that the plan sets out arrangements for the cultivation and regulation of the cultural and tourism market, proposing to coordinate the cultivation and regulation of the cultural and tourism market, adhere to both 'vitalized through liberalization' and 'well managed', and put forward measures in five dimensions: expanding entities, building brands, improving mechanisms, enhancing effectiveness, and ensuring safety, including cultivating key cultural and tourism enterprises, supporting small, medium and micro enterprises in developing with distinctive and specialized features, and advancing the deepening of reform of state-owned cultural and tourism enterprises. The report also discloses industry scale data as of the end of 2025: 70,354 travel agencies nationwide, 7,586 star-rated hotels, 16,994 A-level scenic areas, and 223,000 cultural market operating units. The plan has now been issued, and the related arrangements are in the stage of implementation and advancement.
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- China Tourism NewsMinistry of Culture and Tourism's "15th Five-Year Plan" Deploys Cultivation and Regulation of the Culture and Tourism Market: Both "Enlivening" and "Regulating Well"
In September of this year, the Ministry of Culture and Tourism issued the "15th Five-Year Plan for the Development of Culture and Tourism," proposing coordinated cultivation and regulation of the culture and tourism market and adherence to both "enlivening" and "regulating well." The plan sets out measures across five dimensions: strengthening entities, building brands, improving mechanisms, enhancing effectiveness, and ensuring safety, including cultivating backbone culture and tourism enterprises, supporting small, medium, and micro enterprises in developing with distinctive and specialized features, and advancing the deepening of reform of state-owned culture and tourism enterprises. As of the end of 2025, China had 70,354 travel agencies, 7,586 star-rated hotels, 16,994 A-level scenic areas, and 223,000 cultural market operating units.
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