Tongcheng Travel: Combined Mid-Autumn and National Day Holiday Sparks a 'Second Summer' for Univers…
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University students are emerging as an active segment for off-peak and multi-segment holiday travel, and their high first-time flyer share and group-booking behaviour offer direct reference for OTA product design and airport first-flight service investment.
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- Pinchain TourismTongcheng Travel: Combined Mid-Autumn and National Day Holiday Sparks a 'Second Summer' for Univers…
Tongcheng Travel data shows that as of 23 September 2026, university students' share of travel product bookings during the Mid-Autumn and National Day period rose about 10 percentage points year on year. Student flight booking heat rose over 45% year on year, with first-time flyers exceeding 30%; hotel and homestay bookings rose over 38%; and attraction ticket bookings rose 27%. Dozens of Chinese universities combined the two holidays into a 13-day break, driving hometown visits, campus-area micro-vacations and long-haul cross-province trips. Tongcheng also upgraded its domestic 'first-flight无忧' service to 58 partner airports with 237 convenience services.