SMM Evolution Shifts Toward Experience First and ROE Measurement
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On October 7, 2026, Business Travel News analysis pointed out that strategic meetings management (SMM) is expanding from a procurement-led cost-reduction model to attendee experience and measurable business outcomes. Colleen Kearney of Fresenius Medical Care believes that as operational links such as registration, procurement, and payment are automated, return on experience (ROE) will replace traditional cost-saving metrics and become the industry's most important differentiating factor.
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- Business Travel NewsNext-stage evolution of strategic meetings management shifts to experience-first
Business Travel News analysis points out that strategic meetings management is expanding from a procurement-led cost-reduction model to attendee experience and measurable business outcomes. Colleen Kearney of Fresenius Medical Care believes that as operational links such as registration, procurement, and payment are automated, return on experience (ROE) will replace traditional cost-saving metrics as the industry's most important differentiator.
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Not enough continuous observation data yet, so no trend is drawn for now.