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Klook Bets Creators Can Sell the Whole Trip, Not Just the Viral Attraction
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Klook's move shows OTAs leveraging the creator economy to sell entire trips, potentially reshaping travel distribution and marketing.
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9月9日
- Skift FeedKlook Bets Creators Can Sell the Whole Trip, Not Just the Viral Attraction
Klook has upgraded its Kreator Shops feature to over 30,000 creators across 88 markets, giving them a single storefront where followers can browse and book recommendations from hotels, attractions, restaurants, transportation, and eSIMs. This aims to turn creators' recommendations into bookable itineraries, not just single products.