EU anti-greenwashing directive EmpCo takes effect
先了解这件事
Reported on September 29, 2026, the EU's Directive on Empowering Consumers for the Green Transition (EmpCo) took effect on Sunday, aiming to crack down on unsubstantiated sustainability claims. The directive applies to businesses facing consumers within the EU, regardless of where the company is registered. The directive prohibits vague, generic terms and carbon-neutral claims based on offsets, requires companies that put forward future climate goals to provide plans for achieving them, and stipulates that sustainability labels must be based on third-party-verified relevant certifications or established by public authorities, covering hotel environmental labels and comparison tools. The report said some environmental labels may struggle to survive.
AI 根据报道生成 · 5 小时前更新
报道时间线
沿着报道，了解事件的不同侧面。
- Skift Feed欧盟反漂绿新规生效，部分生态标签或难存续
欧盟《赋能消费者绿色转型指令》（EmpCo）于周日生效，旨在打击未经证实的可持续性声明。该法规适用于所有面向欧盟消费者的企业，无论其注册地是否在欧盟境内。旅游与酒店业的可持续发展负责人对此表示欢迎，认为其提升了透明度与一致性。EmpCo禁止模糊笼统的用语和基于抵消的“碳中和”表述；若企业提出未来气候目标，必须提供实现计划；同时收紧可持续性标签规则，标签须基于第三方验证的相关认证或由公共机构设立。法规还涵盖比较工具和酒店生态标签。
本事件热度走势
Current popularity5·Comparable range peak6（9月30日 14:00）·Comparable range change over the past 24 hours –
Trends only compare the same entities continuously and completely observed, so the scope may be smaller than current popularity statistics. Move the pointer or click the chart to view hourly popularity; keyboard users can use the left and right arrow keys to switch.