Amadeus Data: Chicago and New York Marathons Lift Air and Hotel Demand
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Major events create short, concentrated demand windows that hotels and destinations can use for pricing, staffing and packaging; business travellers should expect higher fares and room rates plus tighter capacity in host cities on race weekends.
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- Amadeus NewsroomAmadeus Data: Chicago and New York Marathons Lift Air and Hotel Demand
Amadeus Travel Intelligence data shows rising air and hotel demand around the October Chicago Marathon and November New York Marathon. Domestic air bookings rise 13% for Chicago and 45% for New York in race weeks. Chicago race-weekend hotel occupancy is 85.9% at an ADR of $364, up 1.8% and 10.2% year on year; New York occupancy is 58.1%, down 0.7%, while ADR rises 12.4% to $369. International source markets including India, Brazil, Sweden and Italy grow, while Texas and the Sunbelt lead domestic growth.