JTB and Hirogin HD Sign Hiroshima Tourism Cooperation Agreement
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On October 14, 2026, JTB and Hiroshima Bank Holdings (Hirogin HD) signed a "Urban Development and Tourism Promotion" cooperation agreement, integrating financial functions and tourism development experience to promote tourism revitalization and regional value enhancement in the Hiroshima area. As the first initiative, the two parties plan to conduct a cruise business demonstration experiment in the Seto Inland Sea in autumn 2028, develop high-value-added cruise tourism products, and discuss future commercialization. Currently, the cooperation has been signed, and the cruise demonstration experiment is still in the planning stage.
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- JTB Group NewsroomJTB and Hiroshima Bank Holdings Sign Comprehensive Partnership Agreement, First Initiative to Be a Demonstration Experiment for High-Value-Added Cruises in the Seto Inland Sea
JTB and Hiroshima Bank Holdings (Hirogin HD) have signed a "Urban Development and Tourism Promotion" partnership agreement, integrating financial functions with tourism development experience to promote tourism in the Hiroshima region and enhance regional value. The first initiative will be a demonstration experiment for a cruise business in the Seto Inland Sea in autumn 2028, developing high-value-added cruise tourism products and exploring future commercialization.
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