Wuhan Launches MR Digital Light Show on Yangtze River Cruise
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This project showcases a new trend in cultural tourism integration, offering business travelers a unique option for MICE and team-building activities, while demonstrating the application of technology in travel experiences.
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- China Tourism NewsWuhan Launches MR Digital Light Show on Yangtze River Cruise
On the evening of September 6, the "Jiangcheng Wanxiang" MR digital light show on the Yangtze River civilization-themed cruise ship made its debut on the "Changjiang Glory" in Wuhan. Co-produced by CYT Hubei International Travel Service and others, the project integrates MR mixed reality and spatial computing to overlay digital content onto the real Yangtze River, creating an immersive cultural tourism experience. The show is divided into seven acts, with the digital IP "Jiang Xiaotun" running through, aiming to let visitors appreciate the millennium-long cultural heritage of the Yangtze River during the actual cruise.