State Council Briefing: Cultivating 'Small and Beautiful' Rural Cultural Tourism Formats
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The Ministry of Agriculture and Rural Affairs has set the direction for rural cultural tourism in the 15th Five-Year Plan, with 950 billion yuan in leisure agriculture revenue indicating market scale, offering business readers insight into rural tourism investment and policy direction.
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- China Tourism NewsState Council Briefing: Cultivating 'Small and Beautiful' Rural Cultural Tourism Formats
On September 29, the State Council Information Office held a briefing on the 15th Five-Year Plan period. Vice Minister of Agriculture and Rural Affairs Mardan Mugaiti said the ministry will respond to emerging rural experiential consumption trends by developing premium rural leisure tourism routes, cultivating 'small and beautiful' rural cultural tourism formats, and developing new consumption scenarios such as harvest markets, sports events, and leisure camping. In 2025, leisure agriculture revenue reached 950 billion yuan.
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