NRTA Advances 'Micro-Drama Plus' Plan to Empower Tourism
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The implementation of the micro-drama management measures and the 'Micro-Drama Plus' plan will shape how tourism destinations approach content marketing and traffic acquisition; film-location-driven travel order growth has become a measurable market phenomenon.
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- China Tourism NewsNRTA Advances 'Micro-Drama Plus' Plan to Empower Tourism
A Sept 17 State Council Information Office briefing covered high-quality development of broadcasting and online audiovisual services during the 15th Five-Year Plan period. NRTA said online audiovisual users reached 1.099 billion by end-2025, with average daily viewing exceeding 200 minutes and industry market size surpassing RMB 1.2 trillion; micro-drama users exceed 800 million, with 2025 market size surpassing RMB 100 billion. The Micro-Drama Development Management Measures took effect Sept 1, alongside the 'Taihua' unified mark. NRTA is advancing the 'Micro-Drama Plus' action plan to empower tourism, sports and e-commerce, and plans about 100 quality TV and online dramas during the 15th…