Klook report: Asia-Pacific travelers plan with AI but find it hard to trust
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On October 30, 2026, Klook released data showing that 94% of Asia-Pacific travelers use AI to plan itineraries, but 85% do not directly trust AI recommendations, instead turning to TikTok, Instagram and creator content for verification. The report also shows that detailed guides and tips drive 38% of bookings, while cinematic visual content accounts for only 17%; more than one-third of travelers would book based on recommendations from micro-creators, a proportion second only to recommendations from friends and family. The event's progress currently remains at the stage of this report's release, with no subsequent updates.
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- Web in TravelAsia-Pacific travelers use AI to plan itineraries but find it hard to trust its recommendations; social media becomes a key channel for verification and booking
Klook data shows that 94% of Asia-Pacific travelers use AI to plan itineraries, but 85% do not directly trust AI recommendations and instead turn to TikTok, Instagram and creator content for verification. Detailed guides and tips drive 38% of bookings, while cinematic visual content accounts for only 17%; more than one-third of travelers will book based on recommendations from micro-creators, second only to recommendations from friends and family.