Marriott Targets 100 Cities in India, Says Country Needs to Tell Its Story Better
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Marriott's expansion in India, targeting 100 cities and midscale segments, signals intensifying competition and new options for business travelers in Tier-2/3 cities, potentially affecting availability and pricing.
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- Skift FeedMarriott Targets 100 Cities in India, Says Country Needs to Tell Its Story Better
Marriott CEO Anthony Capuano said at the World Leaders Forum in India that the country's tourism challenge is awareness, not overtourism. About 70% of Marriott's demand in India is domestic, and most international travelers know only two or three cities. Foreign arrivals fell 9.4% in 2025 to about 9 million, just 1.4% of global arrivals, amid a 97%+ cut in overseas marketing. Marriott still targets 100 cities by end of 2026 and 50,000 rooms by 2030, with 2025 revenue exceeding $1.5 billion, focusing on midscale and Tier-2/3 markets.