ITB China Report: Chinese Travellers Shift from Price to Value as AI Enters the Full Travel Journey
先了解这件事
The report offers travel companies, travel and MICE managers serving the China market directional reference on demand structure, destination choice and AI adoption, helping inform resource allocation and product design priorities.
AI 根据报道生成
报道时间线
沿着报道，了解事件的不同侧面。
- TravelDaily ChinaITB China Report: Chinese Travellers Shift from Price to Value as AI Enters the Full Travel Journey
ITB China released its Tourism Trend Report 2026/27, based on a survey of over 1,700 buyer representatives in the ITB China Buyer Club plus in-depth interviews with executives from destination tourism boards, industry associations, travel agencies and technology firms, drawing on data and insights from Tourism Economics, Fliggy and Ant International. It covers China's outbound and inbound travel, themed travel, MICE and AI applications. Findings show increasingly diverse Chinese traveller demand shifting from functional needs toward emotional value, authentic experiences and personalised service, while AI is reshaping the entire travel journey from pre-trip planning to destination services.…