Henan Launches "Dongpo Travels" Cultural Tourism Promotion Campaign
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A national heritage-themed trail being activated through a provincial campaign shows heritage assets are being systematically converted into operable tourism routes and digital products, offering a new model for destination marketing, cultural IP licensing and cross-regional itinerary development.
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- China Tourism NewsHenan Launches "Dongpo Travels" Cultural Tourism Promotion Campaign
On September 19, the 2026 Henan "Dongpo Travels" themed promotion campaign launched in Pingdingshan. "Dongpo Travels," led by the National Cultural Heritage Administration, is China's first national-level cultural-relic themed trail, following Su Dongpo's life journey and linking 15 city units and 48 core heritage sites across 10 provinces. Pingdingshan is one of the 15 core city units, with the Sansu Shrine and Tomb in Jiaxian County as a key cultural node. The event appointed 10 online influencers as campaign ambassadors, launched a digital trail on Amap, and staged the original musical "Our Good Friend Su Dongpo" at the Pingdingshan Culture and Art Center.