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Club Med Unveils New Brand Proposition: 'The Art of Free Time'

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The brand refresh reflects market demand for personalized, immersive experiences; its expansion signals increased supply in premium resorts, influencing business travelers' leisure choices.

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9月7日
  1. Pinchain Tourism
    Club Med Unveils New Brand Proposition

    On September 7, Club Med announced a brand strategy upgrade with a new proposition: 'The Art of Free Time' (让自在，更尽兴). The brand plans to operate 100 resorts globally by 2035, covering diverse formats.