Aman launches third brand Atma, first store in Miami in 2031
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On November 11, 2026, Aman Group confirmed the launch of its third hotel brand, Atma, focused on sports, wellness and "performance living." The first project will be located in Miami, planned to be completed in 2031, comprising a hotel, branded residences and a private members' club. Tennis champion Novak Djokovic serves as "global partner" and will participate in leading the brand's direction in longevity, nutrition and wellness programs. The project is currently in the confirmation and planning stage, with no further opening dates or investment details disclosed.
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- Skift FeedAman confirms third brand Atma: opening in Miami in 2031
Aman Group has confirmed the launch of its third hotel brand, Atma, focused on sports, wellness and "performance living". The first project will be located in Miami, with completion planned for 2031, comprising a hotel, branded residences and a private members' club. Tennis champion Novak Djokovic serves as "global partner" and will take part in leading the brand's direction on longevity, nutrition and wellness programmes.
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