Booking Holdings' connected trip strategy boosts loyalty

Booking Holdings reported progress on its connected trip strategy in Q2, with connected trip transactions growing in the low double-digits, more than twice the rate of total transaction growth. The company leverages AI and its loyalty program, with higher-tier Genius members representing over 30% of active customers and accounting for a high 50% share of room nights. AI customer service is reducing contact rates and costs, while Booking.com tests AI discovery, Agoda launches Gallery View, and Priceline deploys agentic AI assistant Penny.