Cultural Tourism Scene Creation: Moving from Set Design to Scene Thinking
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Policy explicitly positions scene creation as the direction of cultural tourism consumption upgrading, implying that investment and operating logic will emphasize content curation, immersive experience and host-guest sharing rather than hardware-driven scenery alone.
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- China Tourism NewsCultural Tourism Scene Creation: Moving from Set Design to Scene Thinking
The article notes that two State Council General Office documents issued in January and November 2025 explicitly support building immersive cultural tourism scenes and accelerating digital technology application in the sector. The author argues that projects must shift from static set design to participatory scene thinking: spaces should carry cultural narratives, business mixes should follow curatorial logic, technology should avoid gimmickry, and cultural translation, resident participation and dramatic tension are essential.