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13% figure shows why OTAs need hotels: air share declines
1reports1reporting sources2026-07-23Update
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The report reveals OTA growth relies on hotels, while air distribution is largely controlled by airlines, impacting corporate travel procurement and distribution strategies.
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7月23日
- PhocusWire All News13% figure shows why OTAs need hotels: air share declines
Phocuswright's U.S. Online Travel Agency Market Essentials 2026 shows OTA gross bookings rose 4% in 2025 to $100.3 billion, representing one fifth of U.S. travel bookings, projected to reach 21% by 2028. However, only 13% of airlines' online passenger revenue flows through OTAs, and air's share of OTA bookings declined to 20%. Hotels account for 63% of OTA bookings, making them the key growth driver. The report warns that if hotel growth slows, other segments may not compensate.