Agoda maps six Asian music-festival destinations
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Music festivals are becoming an independent driver of travel demand in Asia, with destination choice set by the line-up rather than the city itself. For accommodation suppliers and distribution platforms, this creates a new competitive dimension around event-linked inventory and marketing windows.
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- Agoda NewsroomAgoda maps six Asian music-festival destinations
Agoda released a list of six Asian music-festival destinations: Mumbai, Taipei, Busan, Ko Pha Ngan, Uluwatu in Bali and Chonburi. Agoda said global dance events are expanding rapidly across Asia and that superfans will cross borders for a weekend set, a trend in which the line-up determines the destination. Andrew Smith, Senior Vice President, Supply at Agoda, said the line-up has become the destination, and Agoda is also partnering with Eurovision Asia as its Official Travel Partner.