China's Tourism Performance Market: 198,700 Shows in 2025
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Continued growth in box office and attendance, along with a shift from scale expansion to quality improvement, provides data reference for scenic areas and performance investors assessing product upgrades.
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- China Tourism NewsChina's Tourism Performance Market: 198,700 Shows in 2025
The China Performing Arts Association released the 2025 China Tourism Performance Market Annual Report. It shows that in 2025, large and medium-sized tourism performance projects staged 198,700 shows, up 4.95% year on year; box office revenue reached 17.442 billion yuan, up 6.43%; and attendance reached 87.9897 million, up 3.01%. The industry is shifting from scale expansion to quality improvement, with immersive experiences becoming a core competitiveness and the market showing stable base audiences, rising silver-haired groups and young audiences concentrating on innovative projects.