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Letter from the Cotswolds: Tension Between Overtourism and Destination Building
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This case reveals the tension between destination marketing and community capacity, offering insights for travel companies and destination managers on sustainable tourism planning.
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9月11日
- Web in TravelLetter from the Cotswolds: Tension Between Overtourism and Destination Building
A Web in Travel article explores overtourism in the Cotswolds. Castle Combe receives about 150,000 visitors annually, with tensions between visitors and residents flaring in summer. Visit Wiltshire promotes the Great West Way route to disperse tourists across 500 miles. Meanwhile, a US investor has bought 15 properties in Malmesbury to build a destination resort, potentially creating new overtourism pressure.