2026 US Holiday Travel Trends and Price Data
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As the 2026 holiday travel season (Thanksgiving to New Year) approaches, multiple organizations have released forecast data. Hopper data shows the average price of a domestic round-trip Thanksgiving airfare is $402, up 31% year over year, and Christmas airfare is $452, up 23%; on Priceline, average Thanksgiving and New Year airfares each rose 20% year over year. A PwC survey shows 40% of consumers plan to travel for the holidays, of whom one-third are giving up airfare and 38% are turning to economy or midscale hotels. Overall, US travel intentions remain strong, but travelers are generally controlling costs through trade-offs and turning to technological means such as AI.
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- Hotel Dive Feed2026 Holiday Travel Outlook: Trip Users Stretch Budgets, Turn to AI Technology
Hotel Dive, summarizing outlooks from multiple organizations, said that during the 2026 Thanksgiving-to-New Year period US travel intent remains strong, but travelers are generally controlling costs through trade-offs. Hopper data show the average price of a domestic round-trip Thanksgiving airfare at $402, up 31% year over year, and Christmas airfare at $452, up 23%; on Priceline, average Thanksgiving and New Year airfare prices each rose 20% year over year. In the PwC survey, 40% of consumers planned to travel for the holidays, one-third gave up airfare, and 38% shifted to economy or midscale hotels.
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