Sunmei Digital Intelligence and Accor Bring JO&JOE and greet to China
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International brands entering China's midscale market via local operators will increase business-travel lodging supply and may affect pricing and choice in midscale and lifestyle hotels.
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- China Tourism NewsSunmei Digital Intelligence and Accor Bring JO&JOE and greet to China
On Sept 17, Sunmei Digital Intelligence Hotel Group and Accor held a new-brand strategic cooperation launch in Qingdao, bringing Accor's midscale lifestyle brand JO&JOE and midscale light-resort brand greet by Accor to the China market. Sunmei will be fully responsible for development, pre-opening and operations management of both brands in China. JO&JOE centers on 'social public areas plus stylish guest rooms' and will focus on first-tier cities; greet targets affordable pricing and convenience, with 50 stores expected in China by end-2026. The two firms previously operated Accor's Mövenpick and Sebel brands, with more than 40 Mövenpick projects under construction in China.