Skift to Host Webinar on AI Hotel Discovery and Booking
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On September 30, 2026, Skift Feed reported that Skift will host a webinar titled "When AI Becomes the Travel Agent — How Hotels Get Chosen." The session will explore how AI is changing hotel discovery and booking, analyze how travelers use and trust AI, why accurate hotel information matters more than ever, and what hotels can do now to ensure they are accurately understood, confidently recommended, and easy to book. The report currently discloses only the webinar topic and the direction of the discussion; it does not mention further information such as the specific date, participating guests, or registration methods.
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- Skift FeedSkift网络研讨会：当AI成为旅行代理，酒店如何被选中
Skift与Aven Hospitality联合举办网络研讨会，探讨AI如何改变旅行者的酒店发现与预订方式。研讨会将发布覆盖美国、英国和澳大利亚4000名近期酒店住客的消费者研究，分析旅行者如何在整个酒店旅程中使用和信任AI、当酒店信息不准确时会发生什么，以及这些体验如何影响预订决策。Aven Hospitality首席营收官Noreen Henry与朗廷酒店集团战略、技术与创新高级副总裁Sean Seah将参与讨论。会议还将探讨酒店如何确保信息准确、完整、最新且一致，以便被AI系统理解和检索，并提升直接预订竞争力。
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