Rethinking the airline playbook for the AI era

At a Phocuswright Europe panel, executives discussed AI's impact on airlines. Vueling's Tanner Huysman emphasized caution in personalization to avoid misinterpreting intent. Dohop CEO David Gunnarsson noted LLMs may make travelers focus on options rather than brands, requiring adaptation. Travelport's Juan Manuel Agudo Carrizo believes GDSs can provide high-quality data via an intelligence layer, but trust is key for agentic booking.