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Wyndham CEO on Placing Its Own Agents Inside AI Models
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Hotel groups are shifting from waiting for AI recommendations to actively supplying structured data to models, which could reshape hotel visibility in AI search and distribution, and affect franchisee acquisition costs and returns.
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9月17日
- Skift FeedWyndham CEO on Placing Its Own Agents Inside AI Models
Ahead of Skift Global Forum, Wyndham Hotels & Resorts CEO Geoff Ballotti said the company feeds real-time rates, inventory, guaranteed room types and loyalty perks directly into LLMs including ChatGPT, Claude and Gemini, and uses AI to monitor long-form searches and adjust the data it supplies. Under its "Owner First" approach, Wyndham Connect is live at more than 5,000 hotels, generated over $11 million through upsells in 2025, and Wyndham AI Concierge converts 35% of calls into bookings.