Virgin Atlantic CEO: Premium Demand 'Insatiable' as 787 Refit Cuts Economy Seats
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Virgin's premium-heavy refit reflects a broader airline shift to reallocate capacity around margin, which could change cabin supply for corporate travel buyers as premium seats grow and economy shrinks. The gap between a rising UK SAF mandate and unavailable supply signals cost pressure that may feed into fares.
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- Skift FeedVirgin Atlantic CEO: Premium Demand 'Insatiable' as 787 Refit Cuts Economy Seats
Virgin Atlantic CEO Corneel Koster told Skift Global Forum that reconfiguring the fleet so premium seats nearly match economy is an investment, not a bet, calling premium demand 'insatiable' and saying the airline was 'underweight' in premium capacity for years. Refurbished 787 Dreamliners will cut economy from 192 to 127 seats while expanding premium. He cited UK-to-US demand up 7% year over year, corporate demand up 11% and cargo up 36%. Koster said the Delta partnership makes Virgin 'probably more Virgin than ever,' and warned that the UK sustainable aviation fuel mandate is rising while the fuel 'is just not available.'