Travel Foundation CEO: Sustainability Action Lags, Regulation to Drive Change

In an Earth Day interview, Travel Foundation CEO Jeremy Sampson said consensus on tourism's impact has created a 'false sense of progress,' with system change lagging and climate impacts accelerating. He expects regulation to drive change and destinations to gain more control. He praised the Canary Islands' RegNext regenerative tourism initiative as a model of industry-government collaboration. Sampson also discussed how framing sustainability as economic resilience helps bring stakeholders on board.