Pilot Company Installs Self-Order Kiosks at 78 Wendy's Locations in North American Travel Centers
先了解这件事
The case illustrates the adoption of self-order technology in travel centers and convenience-oriented dining, offering a reference for hospitality and food-service operators evaluating guest-facing technology investments. Data suggests kiosks are well accepted where speed is the priority but may harm loyalty where hum…
AI 根据报道生成
报道时间线
沿着报道，了解事件的不同侧面。
- Hospitality TechnologyPilot Company Installs Self-Order Kiosks at 78 Wendy's Locations in North American Travel Centers
Pilot Company is installing 156 self-order kiosks across 78 Wendy's locations in its North American travel centers as part of broader digital initiatives. Pilot is a franchisee of several quick-service brands including Arby's and Subway. Gemma Patterson, senior director of restaurant relations and e-commerce at Pilot, said bringing digital platforms into travel centers aims to enhance convenience, improve speed of service and create a more consistent guest experience. HT's 2026 Restaurant Technology Study found the share of operators with "no plans to add kiosks" rose from 52.8% to 68%, though this may reflect a natural shift in the adoption cycle. HT's forthcoming 2026 Guest Engagement Stu…