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Agentic AI in travel: Technology readiness and consumer trust
1reports1reporting sources2026-03-06Update
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Adoption of agentic AI faces technology and trust hurdles, shaping the future of travel booking; companies must focus on building consumer trust.
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3月6日
- PhocusWire All NewsAgentic AI in travel: Technology readiness and consumer trust
In an ITB Berlin panel, executives from Booking.com, Google, Sabre, and Skyscanner discussed agentic AI in travel. Google's James Byers stressed differences from retail, suggesting autonomous agents may be a year away. Booking.com's James Waters highlighted trust as key: ~90% look forward to gen AI, but only single-digit percentages trust it to make decisions.