Sam's Club Travel Relaunches With Cruises via Boundless Labs Partnership
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Cruises and experiences are among the few sectors where most bookings still happen offline. Sam's Club's cruise experiment could accelerate online adoption in this category, relevant to business readers tracking the convergence of retail channels and travel distribution.
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- Skift FeedSam's Club Travel Relaunches With Cruises via Boundless Labs Partnership
Sam's Club, the warehouse retail chain owned by Walmart, has relaunched Sam's Club Travel with a new cruise-booking site through a partnership with Boundless Labs, a five-year-old cruise-booking technology company. Sam's Club curates itineraries, sailings and destinations. The vast majority of cruise bookings industrywide still happen offline through human agents because of complexity spanning the sailing, cabin types, meal plans, flights to the embarkation port, hotel nights, transfers and shore excursions. Boundless Labs says more than 90% of the cruise bookings it handles for other partners, including Kayak and PerkSpot, happen online.