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Agentic AI in Travel: Technology Readiness and Consumer Trust
1reports1reporting sources2026-03-06Update
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The progress and trust issues of agentic AI will impact technology adoption and customer experience in travel, requiring companies to focus on building consumer trust.
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3月6日
- PhocusWire All NewsAgentic AI in travel: Technology readiness and consumer trust
In an ITB Berlin panel, executives from Booking.com, Google, Sabre, and Skyscanner discussed agentic AI in travel. Google's James Byers stressed differences from retail, suggesting autonomous agents may be a year away. Booking.com's James Waters highlighted trust as key: ~90% look forward to gen AI, but only single-digit percentages trust it to make decisions.