Brand USA Chief in Advanced Talks to Rejoin NYC Tourism: Scoop
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This leadership change matters for business travelers: Brand USA, the official U.S. destination marketing organization, may see shifts in its promotion strategies, potentially affecting inbound business travel demand. Additionally, New York City, a major business hub, may experience changes in its tourism leadership,…
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- Skift FeedBrand USA Chief in Advanced Talks to Rejoin NYC Tourism: Scoop
Brand USA CEO Fred Dixon is in advanced talks to return to NYC Tourism + Conventions, the organization he led for nearly 20 years before departing two years ago. NYC Tourism's finance committee is scheduled to approve his compensation on Tuesday, and sources describe the appointment as effectively a done deal, with no formal search for a replacement for outgoing CEO Julie Coker, who is leaving to head Visit California. Dixon's departure would leave Brand USA leaderless amid severe challenges: an 80% cut in federal funding (capped at $20 million), 15% staff layoffs, a 5.5% drop in U.S. inbound travel, and a strained relationship with the Trump administration.