TUI Airline to Be Launch Customer for Amadeus' Navitaire Stratos
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The deal shows airline retailing accelerating toward IATA Offer and Order standards and cloud-native, AI-driven architecture. For business travelers and corporate travel buyers, dynamic offers, shopping carts and third-party content integration could change comparison and booking on airline direct channels and affect…
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- Amadeus NewsroomTUI Airline to Be Launch Customer for Amadeus' Navitaire Stratos
Navitaire, an Amadeus company, announced that TUI Airline, one of Europe's leading leisure airline groups, will be a launch customer for Navitaire Stratos, its next-generation retailing portfolio built for low-cost and hybrid airlines. Stratos covers product, offer, cart, order and traveler management, is aligned with IATA Offer and Order standards, and is built on a flexible, cloud-native technology stack with an open architecture and AI capabilities. New functionality includes a modern shopping cart that lets travelers search offers, save selections and return later to complete orders with up-to-date pricing, plus personalized recommendations and access to third-party services such as car…