Sunmei and Accor Sign Two More Brands for China
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Exclusive franchising between international brands and a local hotel group expands China's midscale and lifestyle lodging supply, potentially affecting business-travel accommodation choices, brand competition and owner investment direction.
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- TravelDaily ChinaSunmei and Accor Sign Two More Brands for China
On 17 September 2026, Sunmei Hotels Group and Accor held a launch event in Qingdao to bring Accor's midscale lifestyle brand JO&JOE and midscale light-resort brand greet by Accor into the China market, with Sunmei fully responsible for development, pre-opening and operations management in China. The four-year strategic partnership now covers a four-brand matrix, with the combined store count of the four partner brands expected to exceed 70 this year. greet by Accor is expected to expand to 50 stores in mainland China by the end of this year.