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Wyndham Launches Dolce Nova Boutique Brand

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Wyndham is known for scaling budget brands, so a boutique upper-upscale move built on restraint and design signals an attempt to reach a new guest base beyond meetings and events demand, potentially affecting corporate meeting sourcing and hotel program choices.

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9月15日
  1. Skift Feed
    Wyndham Launches Dolce Nova Boutique Brand

    Wyndham Hotels & Resorts on Monday launched Dolce Nova, a boutique upper-upscale extension of its meetings and events-focused Dolce Hotels & Resorts brand. It is the first brand concept to originate from Wyndham's EMEA team; the company has acquired 20 of its 25 brands. Dolce Hotels & Resorts, acquired in 2015, has a typical footprint of 200 to 400 rooms and is primarily known for conferences and corporate events. Dolce Nova targets a new consumer base.