China Tourism Group signs US$1.164 billion in deals at CIIE
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On November 11, 2026, according to a Wenlv Hui Bao report, China Tourism Group signed contracts with overseas suppliers in a concentrated signing at the CIIE, totaling US$1.164 billion, covering categories such as beauty and personal care and imported alcoholic beverages, and extending to organic food, big health, and international hotel and cultural tourism supply chains. The same report also said that Xiangyuan Cultural Tourism signed a strategic cooperation with France's Poma Group to integrate mountain passenger transport and scenic area operation scenarios, with deep coordination around resource co-creation, digital operations and maintenance, and joint marketing. The report did not disclose the specific list of signed suppliers, the amount distribution by category, or the cooperation implementation timetable; further progress remains to be disclosed.
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- TripVividCulture & Tourism Bulletin: China Tourism Group signs USD 1.164 billion at CIIE; Xiangyuan Culture & Tourism reaches strategic cooperation with France's Poma Group
China Tourism Group held a centralized signing with overseas suppliers at the CIIE, totaling USD 1.164 billion, covering categories such as beauty and personal care and imported alcoholic beverages, and extending to organic food, big health, and international hotel and cultural tourism supply chains. Xiangyuan Culture & Tourism signed a strategic cooperation with France's Poma Group to integrate mountain passenger transport and scenic area operation scenarios, with deep collaboration around resource co-creation, digital operation and maintenance, and joint marketing.
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