Kubbly launches RCS brand preview tool
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On September 30, 2026, Hospitality Technology reported that Kubbly released the RCS Brand Preview tool, aimed at hotel and consumer brand marketers, for evaluating the effectiveness of Rich Communication Services (RCS) brand messaging. The tool supports verified sender branding, interactive buttons and media capabilities, can operate across Google Messages, Apple Messages and WhatsApp channels, and uses automated agents to handle customer inquiries, bookings and order updates and record interaction data. Kubbly says it is aimed at multi-location and enterprise-level hotel groups, with the goal of shortening coordination delays in marketing campaign execution.
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- Hospitality TechnologyKubbly推出RCS品牌预览工具，面向酒店与消费品牌
留存营销平台Kubbly推出RCS Brand Preview工具，帮助营销人员评估富通信服务（RCS）消息在其品牌中的应用。RCS被视为传统短信的升级，具备已验证发送方品牌标识、交互按钮和媒体能力。Kubbly将这些功能整合以支持双向客户沟通，为酒店运营商和消费品牌提供预订、点单和客户咨询的直接消息通道。该工具针对多门店和大型酒店集团在中央与区域团队协调中常见的营销执行延迟问题，通过自动化部分营销活动开发并利用RCS基础设施，基于实时客户活动发送情境化沟通。Kubbly还跨Google Messages、Apple Messages和WhatsApp等渠道集成，由自动化代理处理客户咨询、预…
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